In this section, you will find information about ATTACH-U events, webinars, seminars, workshops, and other opportunities to connect with the project.

Our events are designed to bring together athletes, former athletes, educators, sport organisations, employers, and other stakeholders to discuss career transition, transferable skills, and new pathways beyond sport.

Here we will share:

• upcoming webinars and seminars
• project workshops and stakeholder events
• partner meetings and public activities
• recordings or summaries from selected events
• opportunities to participate in ATTACH-U activities

Please check back regularly for updates on new events and registration information.

Upcoming Events

Ode to Sales / Oodi myynnille! 2026

Date: 26 November 2026
Time: 9:00–16:00
Location: ICT-City, Joukahaisenkatu 3, 20520 Turku, Finland
Language: English and Finnish
Participation: Free of charge

More information and registration: https://www.turkuamk.fi/en/event/ode-to-sales-oodi-myynnille-2026/

A full-day event exploring the future of B2B sales, emerging competence needs, international collaboration, and the role of AI in sales.

ATTACH-U develops practical learning opportunities to support athletes in their transition beyond sport. This section will include educational content, training materials, and tools designed to help athletes identify their strengths and explore future career pathways.

The education and training content focuses especially on three pathways:

• entrepreneurship
• coaching
• B2B sales

In addition, this section will include materials related to mentoring, peer support, career planning, and transferable skills.

Here you will find:

• online learning materials
• course content and training modules
• practical tools for self-reflection and career planning
• mentoring and guidance resources
• materials for educators, coaches, and support professionals

Our aim is to make athlete transition support more practical, accessible, and relevant to real working life.

This section brings together publications and outputs produced within the ATTACH-U project. It will include project reports, articles, presentations, recommendations, and other materials that support athlete career transition and knowledge sharing across sport, education, and working life.

Here you will find:

• project publications and reports
• presentations and dissemination materials
• case examples and good practices
• policy recommendations
• academic and professional articles
• downloadable project outputs

The Publications section will grow throughout the project and will support the wider use of ATTACH-U results beyond the partnership itself.

 

Beyond Sport: Why Athletes Have More to Offer in Sales Than Employers Realise

Author: Arto Kuuluvainen
Publication date: 15 April 2026
Publisher: Talk Journal
Type: Article
Topic: Athlete career transition and transferable skills

Full Text: https://talk.turkuamk.fi/myynti/beyond-sport-why-athletes-have-more-to-offer-in-sales-than-employers-realise/

 

Pukukopeista yrityselämään: urheilu opettaa enemmän kuin moni ymmärtää

 Author: Arto Kuuluvainen
Publication date: 11 March 2026
Publisher: Y-lehti
Type: Column
Topic: Athlete career transition, transferable skills and employability

Full Text: https://y-lehti.fi/pukukopeista-yrityselamaan-urheilu-opettaa-enemman-kuin-moni-ymmartaa/

 

When the Final Whistle Blows: Identity, Adaptability and Skill Transfer among Retired Team Sport Athletes

 Authors: Timo Holopainen, Arto Kuuluvainen, Harri Lappalainen and Jaakko Haltia
Publication year: 2026
Publisher/Series: Applied Human Factors and Ergonomics International
Type: Academic Book Chapter
Topic: Athlete career transition, Identity reconstruction, Professional role, Transferable skills

Full Text: DOI: 10.54941/ahfe1007588